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A Positioning Statement is a document that should be able to explain the plan of action for implementing a certain project. It can be said that this statement should be a “wish list”. With the right goals in mind, one can set a deadline and start working on a task that one has to do within the given time. The work should be executed by the company and its employees according to the specifications.
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Thus, the wording of the Positioning Statement is very important. It should be clear, concise. Any omission, in this case, will hinder the organization’s success.
In the beginning, an outline must be made so that the plan can be followed. Before starting any task, an outline must be drawn up. It can be done by creating a list of tasks or projects that need to be completed in the given period. The list must include the purpose, time frame, focus and all the factors that will make the plan an effective one.
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While it is good to include a brief description of the Positioning Statement, it is also a good idea to add a few ideas that can make the project more interesting. For example, the company can include the value to the company as it will highlight the significance of the project. It can also include the future benefits that will be achieved by the project. A concept like savings and saving the customers’ money will certainly appeal to the customers. If there is a need to make improvements, this should be mentioned in the Positioning Statement.
Once the project is underway, the job cannot be completed quickly. The projects must be followed with a finish line. There is a need to create a schedule and plan the entire process. This is an important concept that one cannot skip. If the work starts slowly, then it can become easy to lose customers because the work is not getting done as expected.
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Planning can be simplified by using a technique called the “bottom-up” method. This approach involves discussing the project with all the stakeholders and depending on their suggestions and opinions, these can be integrated into the job description. Then, other options must be looked at to finish the project and to improve the chances of success. Using the “top-down” method will just create confusion. Thus, the discussion and the suggestions should be seen from an objective perspective.
The Positioning Statement example can give you an idea of how the document should be written. An important factor to keep in mind is to have a deadline for the completion of the project. If the team’s goal is to finish in a specified amount of time, then they can go ahead and complete the task.
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