Vision and Mission Statement Examples

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How do you define your vision and mission statement? A vision and mission statement is one of the best ways to inspire employees, customers, suppliers, and other leaders to get involved and work toward a common goal. But is there a better way?

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Many people who use vision and mission statements fail to include the goal in their statement. They simply tell their employees that they’re going to work towards a common goal. In this scenario, there is no step toward your vision and mission statement.

Your vision must be specific enough to be a mission statement. Some examples include “Our vision is to build a global business empire.” This mission statement says more about the group than any goal they may come up with themselves. If you’re having problems with a manager saying their vision is to build a global business empire, you need to find out what the vision is from the top down.

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Ask your team members for specific examples. What will they need to accomplish to meet this goal?

When you create a vision and mission statement, it can become a part of the employee handbook, so everyone knows what your vision and mission statement is. Then they’ll know that it’s up to them to accomplish it.

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With a vision and mission statement, your employees will feel a responsibility to keep your vision and mission goals on track. If you don’t take steps to accomplish these goals, then you’ll lose customers and team members. If your vision and mission statements are too vague, then it won’t have meaning. Both of these things will come at a heavy cost to your business.

If you use your vision and mission statement examples correctly, it will motivate your employees to work toward your goals. You’ll be able to measure progress, change direction, and make any changes you need to. And if you fail to take steps, then you’ll lose focus, end up chasing your tail, and ultimately give up.

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