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A Business Purpose Statement is a simple statement of business goals and objectives. It gives your business name, website, physical address, etc. In many cases, the purpose statement is written by an employee, an executive or someone else authorized to do so. You will find many examples of this on the Internet and in books.
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A Business Purpose Statement has four main parts. The first part is a “clear and concise statement of what you want to achieve”. This part should be carefully written to be clear and concise.
A legal purpose statement is similar to the legal disclaimer. The Legal Purpose Statement should be clear, concise and free from jargon. It also needs to be legally binding. In the US, for example, an employee or officer that creates this should be one that is authorized to do so.
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The third important portion of a business purpose statement is its location. It must be legible and not only on the page but on the page immediately surrounding it. The page may be in capitals, bold print, italics, etc.
The fourth part is the summary or introduction of the statement. It is very important to define your objectives clearly to remove ambiguity. It is not necessary to include every detail of the organization but it should outline the key objectives of the business.
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In many instances, it is acceptable to include additional wording at the end. This is especially useful if you are introducing a new product. For example, your goal is to get the word out about your new product. Instead of just stating the sales objectives or other objectives, you can include some features of the product you hope to sell.
A Purpose Statement is essential for a business to have a clear understanding of their business and objectives. It is important to have the purpose statement spelled out clearly and concisely and read clearly and completely. The purpose of a business is to make money for the shareholders, that is why their organization should be honest, transparent and full of quality.
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