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Company mission statements are most definitely important elements of any corporate identity. Without a statement to ensure this is also the case with employees and customers. If you can’t accurately articulate the core values of your company, then you are failing in your role as CEO, director, board member or even as a shareholder.
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What’s interesting is that it can be easy to formulate your company mission statement for yourself. It’s really about the information that comes with a mission statement and what it means to you. Let’s look at some different approaches to mission statements, as well as some examples of these.
As mentioned above, it’s really about the information that is attached to your mission statement. What is the value that you stand for? What makes you different from your competitors? How do you intend to change the world?
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Your mission statement is a statement that defines your business and its purpose. This is the one element that will create a mission statement to other employees, customers and shareholders.
Another example of a company mission statement is to “put the customer first”. For many companies, this is not easy to do, but it’s important to understand how important the relationship is between your customers and the products and services you provide. As you know, that’s your lifeblood!
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Having said that, it’s probably important to note that there is no one right form of the mission statement. While some use a family, in others it could be a sports team. Or maybe a country’s flag. The fact is, it’s a statement that reflects your unique way of doing business and your unique attitude.
So if you need some ideas, you can look at some company mission statement examples. Look for things that mean something to you, that you have dreamed of doing or that you believe will make a difference in the world. Be sure that it is communicated to all staff, all employees, all customers, and the shareholders. After all, it’s the essence of your company.
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