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It’s only natural to think that sample mission and vision statements are just the type of thing that makes it difficult to come up with a perfect mission and vision statement. And, in truth, that is indeed true.
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As we begin thinking about mission and vision statements, they are primarily not meant to be perfect. What they’re meant to do is illustrate the kinds of things a mission and vision statement is interested in. So, if you have a mission that is important to you and want to make sure your statement expresses it well, then it’s a good idea to create an example mission and vision statement.
When we talk about mission, we are talking about making a difference and about the kind of mission that is meaningful to you. This can be a subjective, matter-of-fact statement that says something like: “I’m involved in my community I’m very active.” Or, it can be a much more dynamic statement that says something like: “My mission is to empower people in my community to accomplish goals that they can share with others.” The goal is really what makes this statement so powerful.
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When we talk about vision, what we’re talking about is seeing the vision for the community you want to build. For example, in the United States, we usually talk about the vision of “democracy.” In Canada, we’re more likely to talk about a vision that is more of a personal vision statement. A person who speaks to her vision and community knows that what she’s doing is personal because she wants to connect her work to her values and principles.
Now, some people say that a sample mission and vision statements are just other forms of hype. I am reminded of the old expression that says, “The price of living in the past is always getting new shoes.” If that’s true, then maybe they are right.
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But even if the world was perfect, some people would still need to be involved in the world. And, when they’re doing that, there’s a lot of hype that follows them because of what they are doing. If your mission and vision statement is really about helping people achieve their mission and vision, then there’s a good chance that you’ll have more attention from the media and other groups, too.
In fact, for me, if I were to focus on my vision, I’d probably spend most of my time focusing on the future and the possibilities of our future. So, the point is this: if you’re interested in getting the public to notice you, you’ll need to create something that can show it to them. So, if you want to be known as someone who cares about social change, you need to have a mission statement that will show it to them.
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