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Have you ever heard of Conditional Color Formatting? This particular type of layout is very popular for the way it can produce smooth, clean colors and appealing images. There are two main reasons why this style of the formatting works so well for your website. The first reason is that it allows you to control the colors you use in various parts of your page without having to change them all.
Conditionally formatted data Examples and guidelines Excel from conditional color formatting excel , source:support.office.com
Colors are always in demand, and you must make sure you’re using the colors you need for your design. For example, if you are creating a website about skincare, you’ll want to use warm, fresh colors, because these are things people associate with good health. When it comes to ads or products, though, you will want to use less colorful layouts. The second reason why this type of formatting works well is that the results are more natural and unique.
Except for some advertising ads, you can change the colors of the text and the background at will, but there are limits. Even though it would be nice to be able to change both, you cannot. To have a smooth, realistic-looking ad, you will have to go with more traditional ways of creating an advertisement layout. However, if you have an image of what you are trying to convey, you can change the colors to reflect the message.
excel VBA conditional formatting with text Stack Overflow from conditional color formatting excel , source:stackoverflow.com
While it is a good idea to let the colors in your designs reflect what you’re trying to say, it’s also important to realize that it’s easier to create some effects with a bright, sunny blue background. Why? Because this is the most commonly used color on the web and is also considered neutral.
If you take the colors you use and make them look like they are more natural and real life, then you will be able to communicate what you’re trying to say better. If you had a sunny blue background for your campaign ad, then you wouldn’t have to rely on other colors like red or yellow to make it look more exciting. You would be able to use just one color to create a more natural look. This will make it easier to convey to your viewers exactly what you’re trying to do.
Conditional formatting not working properly as one of the paring from conditional color formatting excel , source:techcommunity.microsoft.com
You can use both grayscale and fully hued colors with this type of formatting. This way, you can easily create an image that uses mostly the same colors. The result will not be as vibrant or spectacular, but it will have more of a professional feel to it.
Colors can also be combined to change their hue and saturation. This is what makes the style of Conditional Color Formatting so versatile. It can be used to create a lot of different effects and even give a particular design more depth. You don’t even have to use all the same colors to achieve these effects, so it will allow you to create an effect that will be unique to you.
Logical operators in Excel equal to not equal to greater than from conditional color formatting excel , source:ablebits.com
As you can see, Conditional Color Formatting can be a great way to design your layouts and make it seem as if you are using an actual ad in real life. While you can get more than a dozen different ads created in this manner, it will also work well for your web design as well.